Adidas gets out of golf equipment, selling businesses for $425 million
----------------------------------------------------------------------------
Speaker- The speaker is very informed on the article. As he writes, he appeals to logos through the article to present the facts. Nevertheless, because he is a sports news reporter, he is passionate to write about topics relating in the sports industry. This article brings in big sports name like Sergio Garcia and others to establish the creditability of the impact of Adidas removing itself from the golf industry.
Occasion- With more and more companies removing themselves from the golf industry, the writer writes with the purpose to inform sport fans especially golf fans that a big competitor, Adidas, had decided to sell its golf brands to private equity firm KPS Capital Partners. In August, Nike sold its golf brands because it was evident the golf equipment market was on its fall. This month, Although, Adidas had sold its golf brands, the brand will still endorse their clothing for golfers.
Audience- The targeted audience is business investors, and directly male customers. Rovell purposely incorporates the numbers in the article and the headline to show the scale of this action. Because the business directly deals with money, this article has plentiful facts dealing with money. Certain business investors in this industry will decide if they want to take part in the golf equipment industry since the major competitors has been removed. This article caters to males compared to females because golf is a male-dominated sports, therefore males will find this more interesting than females.
Purpose- To inform golfers, consumers, business investors, and people who like to collect vintages. The writer successfully accomplishes its goal. The headline was eye catching and after reading you know it’s clear that Adidas was receiving a declining income so the best move was to sell its brands.
Subject- Business/Sport Article
Tone- There is hopeful tone found in the article. This tone is created by the information given within the article. It does not sound that bad. Even though, Adidas has sold its major golf brands such as TaylorMade, Adams Gold, and Ashworth, Adidas is still committed to sponsoring golf athletes with their apparel.
----------------------------------------------------------------------------
Speaker- The speaker is very informed on the article. As he writes, he appeals to logos through the article to present the facts. Nevertheless, because he is a sports news reporter, he is passionate to write about topics relating in the sports industry. This article brings in big sports name like Sergio Garcia and others to establish the creditability of the impact of Adidas removing itself from the golf industry.
Occasion- With more and more companies removing themselves from the golf industry, the writer writes with the purpose to inform sport fans especially golf fans that a big competitor, Adidas, had decided to sell its golf brands to private equity firm KPS Capital Partners. In August, Nike sold its golf brands because it was evident the golf equipment market was on its fall. This month, Although, Adidas had sold its golf brands, the brand will still endorse their clothing for golfers.
Audience- The targeted audience is business investors, and directly male customers. Rovell purposely incorporates the numbers in the article and the headline to show the scale of this action. Because the business directly deals with money, this article has plentiful facts dealing with money. Certain business investors in this industry will decide if they want to take part in the golf equipment industry since the major competitors has been removed. This article caters to males compared to females because golf is a male-dominated sports, therefore males will find this more interesting than females.
Purpose- To inform golfers, consumers, business investors, and people who like to collect vintages. The writer successfully accomplishes its goal. The headline was eye catching and after reading you know it’s clear that Adidas was receiving a declining income so the best move was to sell its brands.
Subject- Business/Sport Article
Tone- There is hopeful tone found in the article. This tone is created by the information given within the article. It does not sound that bad. Even though, Adidas has sold its major golf brands such as TaylorMade, Adams Gold, and Ashworth, Adidas is still committed to sponsoring golf athletes with their apparel.