Audience
ABC News has an audience of middle-age adults (18-35) and families. ABC World News airs in the evening time around 7 p.m. so it greatly appeals to adults that are just getting off of work. In addition, you can also notice the marketing ads that preview during the commercial breaks for the article's video. Ads often include cars, technology products, and Johnson & Johnson Family Brand that appeal to families
For the articles on ABC News, the diction used can be understood by young teens to adults. A trend that was found after analyzing articles was the majority of the columnist did not use slang or contractions. This is because ABC News markets themselves as a trusted source of breaking news. If they were to use slang, it would degrade their reputation because slang phrases are often prevalent to certain regions and uncommon in another region. In addition, the majority of the articles are not too lengthy. This might be because they deliver breaking news, so columnist can provide extensive information or analysis.